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What Is Connected TV? How CTV Advertising Works (2025)
by The MNTN Team
15 Min Read
TV isn’t what it used to be, and that’s a good thing for marketers. But how has it changed? Enter Connected TV (CTV). CTV has transformed the biggest screen in the house into a performance marketing channel. This key change...Most Recent Posts
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When you run an ad campaign, you may measure success based on the number of conversions or the volume of people who made a purchase following...
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Read MoreHow Replacements Evolved Their CTV Strategy Into a Model for Long-Term Growth
Welcome to Where Are They Now, our series that revisits top-performing MNTN customers who’ve evolved their Connected TV (CTV) strategies to unlock new levels of...
2 Min Read
Read MoreFree Ad-Supported TV: Best FAST Streaming Services (2025)
Research shows that 45% of U.S. internet households now watch free ad-supported streaming TV (FAST), while 58% report using at least one free streaming service....
7 Min Read
Read MoreHow Much Does a 30-Second TV Commercial Cost in 2025?
TV advertising has typically been thought of as expensive and cumbersome. However, times have since changed, with technology and solutions helping advertisers overcome these common...
9 Min Read
Read MoreStreaming TV Advertising: Complete Guide for 2025
Streaming advertising isn’t just the future, it’s the now. Streaming now accounts for nearly 45% of total TV viewership in the U.S., officially surpassing broadcast...
9 Min Read
Read MoreConnected TV Platforms: List Of Top CTV Providers (2025)
In 2025, Connected TV (CTV) isn’t just growing, it’s dominating. U.S. CTV ad spend is projected to reach $33.35 billion this year, with 88% of...
6 Min Read
Read MoreWhat Is Linear TV? How Linear Advertising Works (2025)
In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Yet as viewing...
10 Min Read
Read MoreTV Advertising 101: Pros & Cons of Television Marketing
If it feels like TV advertising has entered a new era, that’s because it has. As of mid-2025, streaming now makes up 44.8% of all...
12 Min Read
Read MoreLocal TV Advertising Costs: 10 Factors to Consider
Marketers often assume viewers skip every ad they see. Reality tells a different story: when an ad feels relevant, 69% of consumers say they’re happy...
7 Min Read
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